The Wurstfest Grounds in New Braunfels, Texas, are the official home of one of the state’s most beloved and longest-running cultural celebrations. Nestled along the scenic Comal River and adjacent to historic Landa Park, the grounds serve as a vibrant community hub for festivals, concerts, and public events throughout the year—most notably the annual Wurstfest, a world-famous ten-day tribute to German heritage, food, and music.
Designed to accommodate tens of thousands of visitors each season, the Wurstfest Grounds feature a variety of permanent facilities, including large event halls, outdoor stages, dance pavilions, beer gardens, vendor areas, and shaded picnic spaces. The site’s riverside location enhances its welcoming, festive atmosphere, offering picturesque views and easy access from downtown New Braunfels.
Each structure on the grounds reflects the city’s deep German-Texan roots, with architectural details reminiscent of Bavarian festival halls. Throughout the year, the space hosts community gatherings, cultural showcases, and private events, making it an essential part of the region’s cultural and economic life.
Managed by the Wurstfest Association of New Braunfels, the venue upholds the festival’s legacy of hospitality, music, and community pride. Whether it’s the lively sound of an accordion, the aroma of grilled sausage, or the laughter of families gathered by the river, the Wurstfest Grounds embody the joyful spirit of Texas’ Hill Country heritage.
