Downtown Austin / Mexic-Arte Museum District

The Viva la Vida Festival & Parade takes place in the heart of Downtown Austin, centered around Mexic-Arte Museum at 419 Congress Avenue. The festival transforms several city blocks—primarily along 4th Street and Congress Avenue—into a vibrant cultural corridor filled with live music, food vendors, art installations, and family activities.

The parade winds through downtown, celebrating the art and spirit of Día de los Muertos with floats, dancers, musicians, and costumed participants, culminating at the festival grounds near the museum. Surrounding streets host the Muertos Mercado, Lowrider Exhibition, and the Education Pavilion, where visitors of all ages can participate in art-making workshops, face painting, and altar displays.

Located in the heart of the city’s arts and entertainment district, the venue offers convenient access to public transportation, parking garages, and local restaurants. It’s fully walkable, family-friendly, and designed for both locals and visitors to experience Austin’s rich multicultural heritage.

Highlights:

Parade route along Congress Ave & 4th Street

Main festival hub: Mexic-Arte Museum grounds

Muertos Mercado, Education Pavilion & live stages

Family-friendly, ADA accessible, free admission