Latinidad Festival is a Dallas-based cultural production organization dedicated to celebrating and elevating Latino heritage, art, and community through immersive public events, performances, and educational programming. The festival’s name—derived from Latinidad, meaning the shared cultural identity and unity among people of Latin American descent—reflects its mission: to connect communities through creativity, pride, and tradition.

Founded to highlight the richness and diversity of Latin American cultures in North Texas, Latinidad Festival produces large-scale cultural events, including the acclaimed Dallas Día de Muertos Parade & Festival, in partnership with the City of Dallas Office of Arts & Culture and major sponsors such as Reliant. The organization also collaborates with schools, artists, and local nonprofits to promote arts education and cultural understanding year-round.

Each event curated by Latinidad Festival is designed to honor heritage while creating inclusive spaces for families and individuals of all backgrounds to celebrate, learn, and engage. Through music, art, food, and storytelling, the festival fosters unity and pride in the vibrant mosaic of Latino identity.

Mission Statement:
To celebrate life, culture, and community through events that showcase the art, history, and collective spirit of Latin America.

Core Values:

Cultural preservation and education

Artistic collaboration and community inclusion

Empowerment through representation and creativity

Accessibility and family-friendly celebration