Hispanic Business Alliance

The Hispanic Business Alliance (HBA) is a dedicated program under the Greater New Braunfels Chamber of Commerce focused on strengthening, empowering, and advancing Hispanic professionals, entrepreneurs, and small business owners throughout the region. The alliance serves as a bridge between the Hispanic business community and the broader economic ecosystem of New Braunfels, offering resources, education, and meaningful connections that support growth and long-term success. Through its initiatives, HBA fosters leadership development, encourages civic participation, and highlights the cultural contributions that Hispanic-owned businesses bring to the local economy. Its work includes providing access to business tools, promoting collaboration across industries, and advocating for equitable opportunities that help businesses thrive. The alliance also maintains strong ties with community stakeholders, educational institutions, and economic partners to ensure that Hispanic entrepreneurs have a visible and influential role in shaping the future of the region. HBA continues to contribute to the city’s economic vitality by cultivating innovation, celebrating diversity, and supporting the next generation of Hispanic leaders in business.